New · Real mail
You know the feeling. The paper is bagged, the boxes are flattened, half the toys are already boring, and there is a strange flatness in the house that nobody talks about. The countdown is over and there is nothing left to look forward to.
That is the week this letter arrives. A real envelope, in the post, with their name on it — when the only other mail is bills. Santa asks how they got on with the thing they loved. He says the hard part of their year out loud, kindly. And he tells them he is proud of them.
$11.99 for the first child · $9.99 for each other letter in the same order · members save $2.00
Why the week after
Every Santa letter in the world arrives in December, into a pile of cards and catalogs, competing with an advent calendar and a school play. It is one more piece of excitement in the most exciting week of a child’s year.
The week after is the opposite. Nothing is coming. School has not started. The grandparents have gone home. It is the emptiest stretch in a child’s calendar, and it is the week almost nobody gives them anything.
So that is when we send it. Not to extend Christmas — to put one good thing in the quiet part, addressed to them, from somebody who noticed how their year went.
On cream paper, in a decorated envelope, with their name on the front.
Dear Mia,
I hope you have been enjoying that red car. I heard you took it out in the rain on the second morning, which is exactly what I would have done, and I laughed when I heard about the puddle by the gate.
I know you were hoping for a puppy this year. Not this one. I am sorry about that.
I also know that this year you lost Rosie. Thirteen years is a long and good life for a dog, and she was a lucky one to have been yours. I am glad you were the person who looked after her.
Somebody told me you swam a whole length without stopping. A whole length, without putting your feet down once. That is the sort of thing I like to hear about, and I have written it down.
Be kind to your brother when you can manage it. Go back to the pool in the spring. And thank you for the carrot — the reindeer were very pleased.
With love,
Santa
About this example
Your letter will not say this. Every one is written from the answers you give — what they loved, what did not come, what was hard this year — so no two come out alike. Mia is not a real child; the example is here so you can see the shape of it before you decide.
Open it full size · print the exampleHowever it was written — pencil, crayon, a drawing where a word should be. We read it back to you, and we say honestly when a line beat us rather than guess at a present.
What they loved most. What they asked for that did not come. Whether anything was hard this year. What they should be proud of. Two minutes gets a good letter; five gets one they keep.
On proper paper, in a decorated envelope, addressed to them. Nothing in it mentions a website, an order or a price. As far as that envelope is concerned, it came from the North Pole.
Santa first, because that is the one with a list to answer.
Send us a photo of their list. Santa answers it by name — what he saw, what is coming, and what he noticed about them this year.
Ordered by December 12 to arrive before Christmas.
For the first one, or the wobbly one that took a fortnight. A small letter that arrives days later, in the post, with their name on it.
Posted the next working day.
Where the eggs were hidden, and who nearly caught him.
Ordered by the Monday of Holy Week.
The keeper they already believe in, writing on the one day that is theirs.
Ordered 10 days ahead to land on the day.
Their name, in the book, signed. Sent in the same envelope as a letter if you order both.
Ordered by December 12.
| One child | $11.99 |
| Two children, one order | $21.98 |
| Three children, one order | $31.97 |
Each extra letter is $9.99 because it is the same envelope batch and the same trip to the mailbox. A $4.99-a-year membership takes $2.00 off every order.
Postage inside the United States is included. We do not mail outside the US yet.
On purpose, after the holiday — usually the week between Christmas and the new year, or the first week of January. That is the point of it. Every other letter turns up in the pile before Christmas; this one arrives when nothing else does.
Only until the letter is posted, then it is deleted automatically. It is never shown to anyone but you and the person printing your letter, and it is never used for anything else.
No. This letter looks backwards. It never names a future present, never hints at one, and never suggests something might come later.
Yes, and it is the reason a lot of parents order one. Tell us the name — a grandparent, a dog, a cat. Santa says it plainly and kindly, in a sentence or two, and then moves on to something warm. He does not promise a reunion, he does not say they are waiting, and he never turns it into a lesson. If it is a pet, the Rainbow Bridge letter is a gentler place to start.
Never. No threats, no rankings, and being good is never made the price of anything.
Yes. We show you the letter once it is written, and you can change any of it. Nothing is printed until you are happy with it.